OUTBOUND MARKETING | REALTIME MARKETING |
Outbound Marketing is used for messaging, advertising and communications that target to attract leads for sales. The target audience may or may not be aware of the product, business or services. | Real time marketing is used to attract or connect to lead / prospects or current customer with an attempt to move them farther along the customer journey. |
E.g. outbound unsolicited phone call, cold email marketing campaigns, social media posts and promoted campaigns, website advertisement | E.g. Push notifications, personalized emails, personalized text messages, Consent center, Trigger based customer journeys |
The Main focus is to collect and manage Leads | The Main focus is to drive immediate customer action. Its focus is more personalized communication channel with customers |
Supports segment-based journey | Supports trigger and segment-based journey |
Has pre-defined customer journey templates like Announcements, Customer on boarding, Event Marketing, High touch marketing, Monthly newsletter, Simple email journey | Supports events-based triggers (currently more than 30 triggers are available) |
Triggering example: Based on segments qualification | Triggering example: When a push notification is opened, When a SMS text link is clicked, When a survey response is submitted |
D365 Feature set: – Event management tools – Lead scoring model – Marketing Pages, Forms & Websites – LinkedIn Lead generation integration | D365 Feature set: – Customer Journeys – Trigger based customer journeys – SMS – Mobile Messaging
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AI driven channel optimization not available | Can use AI driven run time channel optimization |
Organize Marketing content with files, reusable content blocks, videos | Realtime Marketing Assets, Library and Templates |
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